Word: toying
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...including high-end retailers like Barneys and Takashimaya), and last year Kim and Horvath's company, Pretty Ugly, did $2.5 million in sales. The dolls have amassed a cult following, with a fifth-anniversary convention, UglyCon, to be held in Los Angeles in December. "I'll bet there are toy-company boardrooms filled with Uglydoll samples and that they're scratching their heads as to why it works and why they didn't do it first," says Eric Nakamura, owner of L.A.-based Asian pop-culture store Giant Robot, where the first doll was sold. "I'm sure people have...
...Horvath, 35, knew since childhood that they wanted to make toys. Growing up in Seoul, Kim's friends played with Barbie houses while she fashioned dollhouses out of cardboard and clay. On the other side of the world, in the U.S., Horvath's mother designed toys for Mattel. "She would bring home her beautiful unique prototypes, but when I saw them in the toy store, they looked the same as everything else," he recalls. "I always wanted to make toys, but I knew I never wanted to work for a toy company...
...illustration class at Parsons The New School for Design in New York City in 1997. "Right away we realized we had the same vision: making toys that are a storytelling device," says Horvath. "I chased her for a year, and she kept saying no. When I started to give up, she came around." But in 2001, Kim's student visa expired, and she had to move back to Korea. "I was completely devastated," says Horvath, who during their two years apart took a job as a manager at Toys International in L.A. "I interfaced with buyers and distributors and realized...
...Horvath's mother started to worry and persuaded him to show his drawings of what were to become Uglydolls to a major toy company (he's mum about which one). "They flat out told me none of my characters could translate into anything," he says. Frustrated, that night he wrote Kim a letter with a little drawing of Wage at the bottom. "Basically I was like, I'm going to work hard and find a way for us to get back together." When Kim received the letter, she decided to do something with it. "I knew it would make David...
...sewed 1,500 dolls by hand, interpreting and mixing and matching the drawings Horvath sent her. "For the first two months I didn't have a sewing machine," she says. In 2003 they went into full production and set their sights on a spot in the American International Toy Fair. "Every time we sold a doll we would save for a booth at the fair. Our 10-ft. by 10-ft. booth was made out of felt and a couple of pieces of wood. We were there with spray glue 20 minutes before it opened," he says. "We were right...