Word: toying
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Fast-forward a few years. Barbie is now poised to be toppled as the most popular girls' toy by a rival that makes Barbie look Amish: the Bratz doll, a brilliant invention of MGA Entertainment that you can tell instantly, from the very name, taps into the deep desire of daughters to drive their mothers insane...
...having caved on Barbie for my firstborn, I banned the Bratz for my second, determined to draw a line somewhere, only to watch her fascination grow every time we passed the toy aisle at Target. Meanwhile, the competitive threat to Barbie did not go unnoticed by the makeover masters at Mattel. In the face of years of criticism, Nurse Barbie had turned into Doctor Barbie, Stewardess Barbie into Astronaut Barbie, with a host of multicultural friends. There was even Barbie for President 2004 in a trim red pantsuit with a Stars-and-Stripes scarf...
...assistant professor. The meeting had turned into one of those icy personal and philosophical debates common on campuses, but when Hayes tried to make a point, he couldn't speak. As everyone turned to him, his mouth could only open and close wordlessly, as though it were a broken toy. His heart raced, and he thought he might be having a heart attack...
Butterscotch, a life-size plush pony from Hasbro that nuzzles and eats carrots, debuts at the 2006 American International Toy Fair in New York City along with hundreds of other high-tech amusements, including a tweenage doll with artificial intelligence, an interactive easel and a musical robot fueled by MP3s. Here's a look at some of the most promising playthings hitting the show floor this week--and store shelves across the U.S. later this year. --By Maryanne Murray Buechner...
...movie characters. Dora the Explorer products did $1.4 billion in sales last year alone. So it's no surprise that Curious George--star of a new movie and a PBS series launching this fall--is at the center of his own merchandising blitz. The Tickle 'n Giggle doll by Toy Biz has one up on the classic Elmo doll: a secret, random tickle spot that, when discovered, produces a big belly laugh. Price $25 Available...