Word: toyo
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Lately some Japanese executives have begun to acknowledge that their country is partly to blame for America's economic problems. A commentary in a recent issue of the respected business weekly Toyo Keizai could have been written by Pat Buchanan: "Japan can't merely criticize the decline of the U.S. economy by saying, 'It serves you right.' If one takes into consideration the abnormal situation where Japan's excessive competition, low profit margins and long work hours served as a background to our earning a $40 billion trade surplus with the U.S. . . . we can say that Japan has a share...
...help make its Mexican car. Ford has teamed up with Toyo Kogyo, Japan's third-largest auto company, after Toyota and Nissan, and the maker of Mazda cars. Toyo Kogyo (1983 sales: $5.8 billion), 25% owned by Ford, will supply engines and transmissions for the Mexican model from its Hiroshima factories...
...trucks produced in 1981, the 15 largest vehicle manufacturers in the world are: GM, 6,240,380; Ford, 3,730,319; Toyota, 3,220,418; Nissan, 3,100,968; Volkswagen-Audi, 2,210,666; Renault, 1,810,365; Peugeot-Citroen-Talbot, 1,593,943; Fiat, 1,209,819; Toyo Kogyo (Mazda), 1,176,608; Mitsubishi, 1,094,793; Honda, 1,008,927; Chrysler, 1,002,464; Lada (U.S.S.R.), 830,000; Daimler-Benz, 712,315; Suzuki...
Although an auto with both an American and Japanese heritage sounds improbable, it is a direction in which U.S. carmakers have been heading for several years. Chrysler Corp. owns a 15% share of Mitsubishi Motors Corp., Ford Motor Co. has a 25% stake in Toyo Kogyo Co., and GM already holds a 34.2% interest in Isuzu Motors. As one Japanese auto company official put it, GM needs no help in the design and styling of a new model, but it is the Japanese who are really expert at devising an efficient and high-quality production system for small cars...
Your article on the Toyo Kogyo Co. [April 26] states that the Mazda GLC is the world's third bestselling model, behind the Toyota Corolla and the Volkswagen Rabbit. You have been misinformed. Ford's Escort is the bestselling car in the world. Estimates for 1981 show Ford Escort at 823,000, the VW Rabbit at 759,000 and the Toyota Corolla...