Word: toyo
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...incident sorely embarrassed the authorities, and deepened a growing concern in Toyo No Kunshi Koku (the Oriental Country of Virtuous Men) over the kind of image that Japan will present to Olympic visitors. For reasons of face, few top officials are willing to admit that the problem exists, but Seitaro Kawakami, chief of "crime prevention " in the Tokyo police, concedes: "Our work is becoming feverish be cause we simply must make Tokyo truly worthy of being the Olympic host city...
...nation that took its silkworms seriously, Japan was shocked when aggressive Shigeki Tashiro, head of Toyo Rayon Co., stepped up synthetic rayon production and started a Japanese "wash-and-wear" boom. Tashiro now believes that rayon is a has-been, is turning Asia's largest producer of synthetics into newer fibers. Toyo, which has already built several plants abroad, last week was surveying the site for a new Malaysian nylon textile plant at Kuala Lumpur. "If you don't always strive toward new goals," Tashiro says at 73, "you lose vitality. That is disastrous...
...Toyo Kogyo still makes 56? of Japan's popular three-wheelers, but they now account for only 20% of its production-a switch that irritates Japan's automakers even more than the three-wheeler...
Irritating Switch. Toyo Kogyo was only a small machine shop when Owner Jujiro Matsuda, inspired by the sight of delivery boys' three-wheeled bikes, decided in the early 1930s to make a three-wheeled truck. His inexpensive Mazda truck was a boon to small businessmen who had neither the money nor the volume to afford bigger, four-wheeled trucks. Toyo Kogyo switched to making rifles and airplane parts in World War II, escaped serious damage from Hiroshima's Abomb, which fell only three miles from its plant, because of freakish blast waves. The firm was too small...
Coded Lights. Toyo Kogyo's plant now sprawls over 204 acres, and Matsuda is planning to reclaim 1,000 acres of land from the Inland Sea near Hiroshima and invest at least $60 million in new plant and equipment over the next three years. Additional millions will go into welfare projects for his employees, many of whom already live in below-cost company housing; all employees also receive free care in the company's hospital. Though a benevolent employer. President Matsuda also demands unflagging performance. He has installed in his office an intricate system of coded lights that...