Word: toyoda
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...have fallen. And at global headquarters in Toyota City, Japan, corporate officers belatedly grasped the seriousness of the situation and tried to make amends. "I apologize from the bottom of my heart for all the concern that we have given to so many of our customers," a chastened Akio Toyoda, grandson of the corporation's legendary founder, Kiichiro Toyoda, told reporters in Nagoya, taking the requisite deep bow of the disgraced...
...Toyoda - who unconvincingly insisted that he made the second public appearance not because he has come under fire, but because it was his "own way of improving the situation" - delivered the bad news at the Ministry of Land, Infrastructure, Transport and Tourism, where minister Seiji Maehara also learned the chief of the world's largest automobile maker is headed to the U.S. on an apology tour. Maehara has condemned Toyota for being insensitive and slow in responding to domestic consumer complaints - the first report of the brake problems in Japan goes back to July, and 84 had been filed...
...spin the situation last week, Toyota executive Hiroyuki Yokoyama said the brake problems came down to a matter of each and every driver's "feel," refusing to admit to any flaws in the cars themselves. Several hours later, after being loudly criticized by the Japanese press for dodging responsibility, Toyoda tried to undo the damage by offering his first personal apology over the recalls. He did not, however, offer any specific solutions. On Tuesday, Toyoda finally announced that the company determined the brakes of the Prius and other hybrid models are prone to malfunction for a split second on frozen...
...simple is restoring the faith and confidence in Toyota, which has allowed what might have been a containable problem to explode into a full-blown crisis by continually being a step behind in the management process. "I've never regarded Toyota as invincible, a company which never makes mistakes," Toyoda said on Tuesday. "However, when we do find something wrong, or when our customers point out problems, we have always made the adjustments to manufacture improved future products. And I'm very confident that we can continue to deliver the way we have in the past...
...Unfortunately for Toyoda, the company's legendary legacy is something Toyota may have worn out. Now, people are going to have to see it to believe...