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Asked to comment in English during an "emergency" press conference held last Friday on the eight million cars being recalled worldwide due to sticky gas pedals, Toyota president Akio Toyoda, taking the public stand for the first time since the first recalls were announced in the U.S. a couple of weeks ago, implored his audience to have faith that he could turn the company's turn of bad luck around. "Please believe me," he said...

Author: /time Magazine | Title: In Tokyo, Embattled Toyota Chief Faces a Nation | 2/10/2010 | See Source »

...request that's getting harder by the day. In his second hastily arranged meeting with the media in five days broadcast live nationally, Toyoda said yesterday that the corporation, a source of Japanese national pride which has gone unfathomably awry over the last several weeks, is recalling 437,000 2010 Prius and other hybrid models (plug-in Priuses, Lexus HS250h sedan and the SAI) around the world because of a computer glitch in the braking system. Over 220,000 of the cars will be recalled in Japan. (See the 50 worst cars of all time...

Author: /time Magazine | Title: In Tokyo, Embattled Toyota Chief Faces a Nation | 2/10/2010 | See Source »

...unrest as the number of jobless escalates. But part of the motivation is a very Asian perception of corporate responsibility. "For each (employee), I believe, the workplace exists not only for earning a living, but also for making friends, growing up and making a contribution to the society," Akio Toyoda said after being named the new president of Toyota Motor in late January. "I'm aware that stabilizing and maintaining employment is an extremely important task of a company." (See pictures of the global financial crisis here...

Author: /time Magazine | Title: Asian Corps, Govs Scramble to Save Jobs | 2/11/2009 | See Source »

...revolutionized the way factories are run worldwide. Few people have done more to perfect "the Toyota Way" than chairman Hiroshi Okuda, 71, and president Fujio Cho, 67, with a combined 93 years at Toyota between them. Toyota's first two CEOs not to hail from the company's founding Toyoda clan, Okuda and Cho have taught hundreds of companies the TPS secrets of eliminating waste, reducing defects and maximizing flow. "From the very beginning, Toyota learned much from other carmakers," says Cho. "Sharing what we have discovered since then is one way we can give something back...

Author: /time Magazine | Title: Hiroshi Okuda & Fuji Ocho: Toyota's Tenacious Twosome | 4/26/2004 | See Source »

...addition to bringing in foreigners to raise the intensity level, Japan has tried other team-building tactics, including employing a psychologist, Kazushige Toyoda, for the youth team. Toyoda specializes in the practice of qi, which supposedly unleashes the body's inner powers. Among those he trained was the national team's striker, the bleach blond, baby-faced Junichi Inamoto?the talk of Japan last week after he scored the winning goal in Japan's 1-0 victory over Russia and contributed another in a 2-2 draw with Belgium. In early qi sessions, Inamoto "was a little shy, a little...

Author: /time Magazine | Title: Rising Sons | 6/17/2002 | See Source »

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