Word: toyopet
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Even Japan is hustling to get into the race. Though the industry produced only 42,597 passenger cars last year, automakers plan big things. Toyota Motor Co., which makes a sturdy Toyopet sedan (30 miles per gal.) for $2,222, has shipped 800 cars so far this year, including 150 to Hawaii. Japan's other major producer, Nissan Motor Co., with a smaller Datsun sedan (40 miles per gal.) for $1,762, has sent out another 800 to Hawaii and the West Coast. The reception was so enthusiastic that the two companies see a U.S. market of 500 cars...
...them, and tired eyes tricked them into braking their cars for no reason at all; strange, unearthy shapes seemed to dance across their headlight beams. This is kangaroo country, and the long-necked leapers chased cars down the road at speeds up to 40 m.p.h. One Japanese entry, a Toyopet Crown de Luxe, skidded off the road after a kangaroo bounced on its motor hood, dented a fender and smashed a headlight. Said Driver Kojiro Kondo to his navigator: "Jumping devil come from tree...
JAPANESE CARS will soon make bid for share of U.S. market. Japan's Toyota automobile company in September will send over models of its four-door, 55-h.p. "Toyopet Crown de Luxe," which gets up to 69 m.p.h. from four-cylinder engine. Car sells for about $2,400 in Japan...