Word: toyota
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Dates: during 1970-1979
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Swing to Simplicity. By making such simple, basic machines, the automakers have decided to try to beat Volkswagen, Toyota and Fiat at their own game. The Vega has only 1,231 parts, the Pinto 1,600. By comparison, a standard two-door Impala has 3,500 parts and a Lincoln Continental 9,000. Partly because big U.S. cars are so full of complicated tubes, wiring and equipment, which mechanics call "plumbing and spaghetti," even easy repair jobs can cost great amounts of money. Mechanics' hourly pay has increased from about $3.78 in 1966 to $5 today. This autumn Ford...
...speaker was the president of the world's fifth largest auto producer, Shotaro Kamiya, 71, of Japan's Toyota Motor Sales Co. Recently, on the slopes of the Tateshina Mountains, 140 miles west of Tokyo, he formally dedicated a Buddhist shrine at which prayers will be offered regularly for the souls of people killed in auto accidents...
...shrine, a blood-red structure, cost $444,000. Contributors included Kamiya, all Toyota dealers in Japan and the Esso Standard Oil Co. (of Japan), whose American president is a friend of Kamiya's. The centerpiece of the temple is a statue of Kwannon, the Buddhist goddess of mercy. At the dedication, Kamiya prayed that "the infinite compassion of Kwannon will protect the automobile from disasters...
Nakatani runs counter to tradition in a number of other ways. He occasionally considers quitting for a better post, though job-hopping is still largely unheard of in a land where people usually stay with the same firm for life. He drives home in his Toyota Corolla every day at 5 p.m., whether his boss has left the office or not. And he thought nothing of voting for the Communists in the last election, though he describes himself as "a conservative's conservative," because he was certain they were going to lose and he wanted to help keep the long...
...swears one Singapore government official. "They send in 20 men to look at an investment. They read everything and they take down everything-even the jokes cracked at meetings." Japanese firms are famous for absorbing absurd losses just to get a piece of a market-which is why Toyota has 25% of the Philippine auto business...