Word: toyota
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Dates: during 1980-1989
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Smith's handiwork can already be seen throughout the corporation. Bent on beating the Japanese, he startled Detroit by deciding first to join them. In addition to importing autos from Japanese manufacturers, Smith has taken the unprecedented step of creating a joint venture with Toyota to build a small car in California. He further shocked the unwary by establishing a separate company to produce the subcompact Saturn, which will bear GM's first new nameplate since the Pontiac was introduced in 1926. Saturns will start rolling off the assembly line in two years...
...minutes after midnight, according to a night watchman at a nearby building, a white Toyota van pulled up behind the headquarters of the Belgian Business Federation in Brussels. Two men jumped from the vehicle, set it on fire, then fled, scattering handbills along the way. When firemen arrived on the scene a few minutes later, the van exploded, killing two of the fire fighters. The blast also injured twelve passersby. Belgian Justice Minister Jean Gol called the incident part of a concerted, Continent-wide terrorist campaign. Four other bombs also went off last week in Cologne and Dusseldorf, West Germany...
...when they showed up in Miami two years ago. "If you showed your ankles or wore lipstick in my day," says Mrs. Newman, "you were a tramp. But today nudity doesn't mean much." Still, it can bring a few "goodies," as Velez says, meaning the $100,000 and Toyota MR2 she will get this week for winning the nod as 1985 Playmate of the Year. "I obviously owe a lot to my grandmother," says the dutifully unclad descendant...
...build their factories abroad unless, for example, they are forced by domestic-content legislation to keep production Stateside. "And once they're invested," he says, "you can't pull them back. In the (capital) investment world, once you've done it, you've done it! A guy buys a Toyota, you can get him back three years from now. But you can't bring an auto plant back home. As the months or years go on, we are deindustrializing the country...
...Japanese gained even more. Since the restraints made Japanese autos scarcer, the manufacturers were able to raise the prices of their cars an average of $1,300. Japan's Big Three--Toyota, Nissan and Honda--drove away from the U.S. with trunkfuls of dollars as they con- centrated sales on , their more expensive models, where the big profits are made. One Government study showed that the import restraints cost U.S. consumers more than $1 billion annually, with about 90% of it going to Japanese manufacturers and distributors...