Word: toyota
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Dates: during 1980-1989
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...less than $7,000 and make a decent profit. GM imports some subcompact models for sale in the U.S. from Japan's Suzuki and Isuzu, and it has plans to bring in more from its South Korean partner, Daewoo. GM is also manufacturing small cars in a venture with Toyota in Fremont, Calif...
...government will offer half of NTT's shares for sale over a five-year period, and could eventually sell up to two-thirds of the stock. The firm will immediately become Japan's largest private employer, with 318,000 workers-six times the work force of Toyota...
...Japanese share of the compact-truck market slipped to 41.7% a year ago. Toyota and Nissan, two of the leading Japanese vehicle manufacturers, are third and fourth in the market. While Toyota exports all of its trucks from Japan, Nissan builds 8,000 a month at its new plant in Smyrna, Tenn. The two companies have only 9.5% of the American car business, but they control 38.7% of the light-truck market...
Pickups have also developed a sporty, no-nonsense image. Larry Burrough, a Los Angeles newspaper editor who owns a four-wheel-drive Toyota, admits he some times feels "kind of strange pulling up to a nice restaurant with Rolls-Royces and Mercedes in the parking lot, and me in the pickup." But, he quickly adds, "nobody seems to mind." Says AMC Chairman Paul Tippett: "People are finding trucks a reasonable and sophisticated alternative to cars." The vehicles are particularly popular in Western states, where they are viewed as a fuel-efficient, inexpensive way to carry skis and surfboards...
...joining Japan's automotive invasion of the U.S. Mazda announced last week that it would start producing cars in Michigan in 1987, bringing to four the number of Japanese automakers manufacturing in the U.S. Honda has a plant in Marysville, Ohio; Nissan has one in Smyrna, Tenn., and Toyota will begin producing cars this month in a venture with General Motors in Fremont, Calif. Mazda plans to construct a $450 million assembly plant near a Ford foundry in Flat Rock, literally in Detroit's backyard...