Word: toyota
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Dates: during 1980-1989
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...making $15 to $300 a month in long-distance calls, customers become eligible for reductions on Polaroid cameras, airline tickets and nights in a Howard Johnson's motel. If callers reach out and touch someone often enough or long enough, they can talk themselves into $500 off a Toyota truck. The A T & T plan is aimed at helping the company hang on to its dominance of the $45 billion U.S. longdistance market...
...fierce competition between American and Japanese companies, some longtime rivals are suddenly becoming partners. General Motors received final Government approval last month for a joint venture with Toyota to produce small cars in California. Last week the Japanese gained a major stake in another huge U.S. industry: steel. Pittsburgh's National Intergroup agreed to sell a 50% interest in its National Steel subsidiary to Nippon Kokan, Japan's second-largest steelmaker, for $292 million...
...cuisine at $70 a head. The regiments of bicycles that clog the streets have been joined by Mercedes sedans and Japanese-made Hino tourist buses. Earlier this month, the Peking Daily (circ. 500,000) ran a photo of an attractive woman and her family standing next to a new Toyota. Thanks to an income of more than $18,000 last year, Chicken Farmer Sun Guiying had just become the first peasant in the 35-year history of the People's Republic to buy a private...
...Bauer would surely not encourage. Bauer's idea is Hawed in another way as well it assumes that nations which are most efficient in producing a given good today till continue to be most efficient. If Japan, for example, had adopted this idea after World War II, the names Toyota, Sony and Nikon might be a bit less meaningful today...
Later Berdabali drives his visitor to nearby Wadi-Fami, where 400 government soldiers equipped with only six tanks and 21 Toyotas defeated 3,500 Libyans and rebels last September. How did they do it? "We just charged them, that's all," says the commander. As he roared off in his Toyota, a soldier called after him, "Bonne route, Papa...