Word: toyota
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Dates: during 1980-1989
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...compete effectively against attractively priced, high-quality imports. Japanese cars, in particular, cost on average about $2,000 less to build than American autos and now claim 21.5% of the U.S. market, against 6.6% in 1973. Only so-called voluntary restraints have kept reading Japanese firms like Nissan and Toyota from capturing a far larger share of the American business...
...billion). The revived company has jumped from a 7.4% share of the market in 1979 to 10.4% at present. This month it brought out its Chrysler Laser XE ($10,960)-Dodge Daytona sports cars, developed at a cost of $270 million to compete with classy imports like the Toyota Supra and the Mazda RX7. Early next year the company will begin full production of the first U.S.-made minivan. The front-wheel-drive vehicle, developed by Chrysler at a cost of $600 million, will sell for about $9,000, has room for seven passengers and fits into a standard garage...
General Motors, for one, is now trying to join the Japanese. GM is awaiting a federal ruling, expected later this month, on whether it will be allowed to produce a new front-wheel-drive subcompact with Toyota in California. The controversial $300 million joint venture is strongly opposed by Ford and Chrysler. Under the proposed arrangement, the partners would build some 200,000 small cars a year. Such ventures point up the continued weakness of U.S. carmakers. Although Detroit has rebounded impressively, the industry's inability to compete in the small-car market without Japanese aid suggests that...
...that are in the industry. But I would at this point want to emphasize that I think the micro focus here is quite misplaced. If you look at the automobile industry, the macroeconomic effects seem to me to dwarf whatever it is that's going on with G.M. and Toyota. If you look at what has happened to the demand for total car sales, you ask how much of the decline in US car sales is traceable to foreign penetration. The answer is that much more of the decline is traceable to the recession than to foreign penetration...
Bower: My differences with Bob have to do with the ability or wisdom of trying to get a coherent intervention. Let's take the G.M.-Toyota example. Presumably, how you handle G.M. Toyota is going to have something to do with the trade position of the United States and effect on negotiations. Should the U.S. negotiator talk to the person who might block the deal for anti-trust reasons? And vice versa. There's an intimate relationship between one policy and the other, and I think that raises the question: should we have a coherent policy...