Word: toyota
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Dates: during 1980-1989
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Your article on the Toyo Kogyo Co. [April 26] states that the Mazda GLC is the world's third bestselling model, behind the Toyota Corolla and the Volkswagen Rabbit. You have been misinformed. Ford's Escort is the bestselling car in the world. Estimates for 1981 show Ford Escort at 823,000, the VW Rabbit at 759,000 and the Toyota Corolla...
...Japanese have introduced the just-in-time approach to inventory control. This system, which was developed over a ten-year period by Toyota Motor Co., requires suppliers to deliver only enough components to build exactly the number of cars scheduled for production during a given day or week. The autos are then quickly shipped out to the market. The just-in-time system has spread throughout Japanese industry. Factories of YKK, the world's largest zipper manufacturer, have no warehouses at all. Goods are moved immediately from the production line to distributors...
Last year a giant downtown Schlitz sign was replaced by one bearing the Budweiser label of St. Louis' Anheuser-Busch. That is a little like erecting a flashy Toyota sign atop the Fisher Building in Detroit. After all, Schlitz was "the beer that made Milwaukee famous...
Today, however, Hiroshima-based Toyo is flourishing. Its 1981 profits reached a record $84.9 million, while sales of $4.9 billion made the firm the world's ninth largest automaker and the third biggest in Japan, behind Toyota and Nissan. About 10% of those sales went to the Ford Motor Co., which buys Toyo parts and cars and has owned 24.4% of the company since...
Mazda's front-wheel-drive compact, known in the U.S. as the GLC (for Great Little Car), has become the world's third bestselling model after the Toyota Corolla and the Volkswagen Rabbit. Mazda's RX7, the only rotary engine vehicle that the company exports, is the second most popular foreign sports car in America...