Word: toyota
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Dates: during 1980-1989
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...John Updike's new novel, Rabbit Is Rich, Harry ("Rabbit") Angstrom is a wealthy car dealer who pitches new autos for a fictional Toyota dealership in Pennsylvania. "Japan can't make enough of these cars to keep the world happy," Rabbit tells a customer. "Here we're supposed to be Automotive Heaven and the foreigners come up with all the ideas...
...hefty 22% share of the market. Now that Japan has agreed to limit its exports of cars to the U.S. for the next two years, its producers are radically changing their sales strategy. Tiny gas misers are giving way to more premium-priced sporty models, such as the Toyota Celica, and expensive full-size cars like the Datsun 810 Maxima...
...their latest outings, the three on going heroes of note in American fiction have succeeded in a variety of styles. Philip Roth's Nathan Zuckerman (Zuckerman Unbound) is famous; Updike's Harry Angstrom (Rabbit Is Rich) shuttles prosperously from Toyota dealership to marriage bed; and Thomas Berger's hefty and tenuous moralist, Carlo Reinhart, now 54, has risen above his customary blundering to become an Ohio Quixote tilting at Cuisinarts. Indeed, the redoubtable lummox actually triumphs over fate, women and his amazing girth...
...Detroit continues to have difficulties selling cars. During the first ten days of July, sales of American-made autos fell to the lowest levels for that period in 20 years, and they have increased only slightly since then. Ford suffered a setback last week when talks broke off with Toyota over plans for the two companies to build cars jointly in the U.S. Such a venture would have helped Ford fill out its sparse line of small cars. Even GM is now running into problems with the subcompact J-cars that it introduced in May. Production has been slower than...
Mitsubishi made one of Japan's first commercially manufactured cars, called the Model A, back in 1917. Since then, it has fallen behind domestic competitors like Toyota and Nissan, the company that makes Datsuns. The company's struggle to crack the U.S. market dates back to 1971, when Mitsubishi agreed to let Chrysler Corp. become its sole U.S. distributor. "Ten years ago, we were but a babe and Chrysler a big man," recalls Tojo. "Now Chrysler is a big burden for us." As Chrysler's financial problems have worsened, its dealer base has shriveled, and Mitsubishi...