Word: toyota
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Dates: during 1980-1989
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...sold and is growing fast. The top-selling small models are still U.S. products: the Ford Fairmont and the Chevrolet Citation among the compacts, and the Chevette and Chrysler's Omnis and Horizons among the subcompacts. But the third and fourth bestsellers in the subcompact category are the Toyota Corolla and the Datsun...
...winners have been the Japanese. While U.S. sales fell by about 11% for the domestic automakers last year, they rose by an estimated 10% for Toyota, 28% for Honda and 36% for Datsun. Japanese models now account for nearly 70% of all imports sold...
...including a somewhat exaggerated reputation for fuel economy. True, the ten most fuel-efficient cars sold in the U.S. are all foreign makes. But the automen say most of the imports that are selling well are not significantly better on gas than the most abstemious U.S. cars. For instance, Toyota's compact Corona gets about the same mileage as Ford's Fairmont; the Corolla gets only slightly better mileage than the Chevette, which, with a rating of 26 m.p.g. in city driving and 36 m.p.g. on the highway, is the most gas-stingy...