Word: toyota
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Dates: during 1990-1999
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...officers should go in serving as corporate mercenaries. Most backers of the plan want the spy agency only to defend U.S. firms against foreign spies. Senate Intelligence Committee chairman Dennis DeConcini favors making CIA intelligence available to U.S. companies but does not support running special operations against Airbus or Toyota to gather information. Former CIA Director Stansfield Turner wants the agency to run both defensive and offensive operations. "For us to collect and use commercial intelligence is merely a matter of creating a level playing field," says Turner...
...informal adherence to the U.S. embargo. But in November Tokyo announced the resumption of foreign aid to Vietnam. That was the sign for major Japanese firms, which had been operating through foreign subsidiaries for several years, to enter the Vietnamese market with a splash. Already there is a gleaming Toyota showroom in Ho Chi Minh City. Says Tran Bach Dang, one of the top three commanders of the Tet offensive: "I could almost understand the embargo before, but now it makes no sense. Does America want Japan to take over this whole region...
...amenities enables it to offer bargain fares (average: $58) that undercut others and allow Southwest to quickly dominate most new routes it enters. Boasts CEO and co-founder Herb Kelleher: "We've created a solid niche -- our main competition is the automobile. We're taking people away from Toyota and Ford...
...running low on gas. The industry accounts for 10% of Japan's overall economy; thus its falling fortunes are a major factor in a deepening recession. Domestic car and truck sales are down 13% from the 1990 peak of 7.7 ( million vehicles, and profits for the five biggest carmakers -- Toyota, Nissan, Honda, Mitsubishi and Mazda -- are off about 64% from the same year. Some of the smaller companies, like Isuzu, have been in the red for two years and may soon be joined by the likes of Nissan and Mazda...
...auto-buying spree. Thailand's market may be only a fraction of the size of the U.S.'s, but it offers a taste of things to come in some Southeast and West Asian countries -- and someday China and India. Yasuhara Kondo's showroom may not enjoy another boom, but Toyota and its large rivals are looking to wider horizons...