Word: toyota
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Dates: during 1990-1999
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...last year when Daimler-Benz and Chrysler forged the world's largest industrial marriage--which companies will be next? There is talk that DaimlerChrysler has eyes for debt-ridden Nissan. But Japanese automakers have been reluctant to sell more than a minority stake to foreign partners. Toyota remains a respected global player but has suffered along with the economies of all the Asian countries. Similarly, General Motors remains the world's largest automaker, with lucrative foreign alliances, but was set back by last year's strike...
...living-room-on-wheels tradition of Cadillacs and Lincolns that once defined upper-middle-class status. Today's luxury buyers, guided by the Information Age, are less extravagant, more practical and technologically sharper. "The status symbol used to be 'I've got money,'" says Jim Press, general manager of Toyota Motor Sales USA. "But here in the late 1990s, it's 'I've got good taste.' The days of conspicuous consumption are gone...
Phillips and a visitor have been traversing a short, paved forest trail near the Stillaguamish River. She stands up from her battered wheelchair, folds it and tosses it through the hatch of her hard-used Toyota. She was a skilled, passionate mountain climber until she was 40. Then that part of her life slammed shut. A painful condition called fybromyalgia set in, limited her walking to a few yards and turned her sharply focused energy toward forest activism...
BEST-SELLING AUTO Toyota Camry (421,684 manufactured) PRICE $20,218 WORK REQUIRED TO BUY IT 6 MONTHS
...TOYOTA CORONA This was the forerunner of the Corolla, which has become one of the best-selling cars ever. Its durability and economy made it the first Toyota popular with Americans...