Word: toyotas
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Dates: during 1970-1979
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...Poland, and launched an energetic sales campaign in the U.S. Since 1970, the number of Fiats sold in the American market has doubled, to nearly 60,000 last year. For the first eleven months of 1972, Fiat was the fourth-largest-selling independent import in the nation, after Volkswagen, Toyota and Datsun...
...against imports. Overall, sales of imported cars have held about even in numbers, but their share of the U.S. market has slipped to 14.8% this year from 15.4% in 1971. Imports that offer basic transportation and not much else are down: Volkswagen sales are off 14% this year, and Toyota volume has declined 6%. Foreign-made cars that also offer a touch of luxury are selling much better. The great success story among the imports is the Capri, which has a 53% sales gain and now accounts for one in every 20 imports sold in the U.S. Score another...
...arriving delegates needed to be reminded that Europe faces a Japanese economic challenge as well as one from America, they were obliged to pass a huge Toyota showroom whose beaming proprietors happily threw open their doors and handed out free drinks and sandwiches for any spectators who stopped to watch the leaders of Europe assemble...
That competition will become even sharper in the decade ahead. The Common Market is expected to be expanded from six nations to ten on Jan. 1. And Continental businessmen are watching with concern the emergence of a "Japanese challenge," as names like Toyota, Sony and Hitachi rise across Europe. Everywhere the conviction is growing that companies with conservative, nationalistic managements will be left behind in Europe's competitive leap forward-and that firms with impatient, internationally minded young executives will command the future...
...stomach-soothing effectiveness over Turns and Rolaids. A Beech-Nut gum ad stresses that each pack contains eight sticks and displays a Wrigley pack, which has only seven. A plug for a Volkswagen Type III sedan insists that it has just as much in its compact as Maverick, Toyota or Datsun. The idea is infectious. Lincoln Continental commercials refer only to "that other American luxury car," but the ad agency, Kenyon & Eckhardt, is studying the possibility of naming Cadillac. Says K. & E. Chairman Stanley Tannenbaum of name naming: "If that's consumerism, I love...