Word: toyotas
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Dates: during 1970-1979
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...Mitty," says Plimpton, 50. "I agree. It's nightmarish, these sports. They are painful, not joyful." Plimpton's latest joyless endeavor is race-car driving. He is revving up a book about the track and plans to get the feel of the pit by competing in the Toyota Pro Celebrity Match Race in Watkins Glen, N.Y., on Oct. 2. Does he think he has any talent at the wheel? "You need to have enormous concentration to be a great driver," says Plimpton. "I daydream...
Spearheading the import drive are the Japanese automakers. Toyota's models are the biggest sellers, Datsun's second and Honda's third. Volkswagen, once the undisputed leader in auto imports, now ranks fourth-even though sales were up 80% in May over a year earlier. Part of the reason for the imports' jolting success is that they are generally small compacts, lean on fuel and relatively comfortable to drive. One senior Detroit auto executive wondered last week "how the foreigners can produce that much value for the money." Some industry analysts think that foreign-car sales...
...sharp, we set out at convoy speed of 60 m.p.h. to accommodate the slowest vehicle, a bus carrying troops to the "operational area" near the Mozambique border. Two machine gun-mounted Toyota pickups cruised front and rear, while a third rode herd, keeping the cars spaced far enough apart to avoid offering a tempting target. Aboard the radio-equipped trucks were a dozen police in camouflage gear, toting high-powered Belgian automatic rifles. A few also carried Israeli-made Uzi submachine guns...
...from $2,700 to $3,400, are also feeling the chill of buyer indifference. They now account for no more than 14% of U.S. sales v. almost 18% last year. Among foreign makes, Volkswagen, long the leader in import sales to the American market, has fallen to third, behind Toyota and Datsun...
...have by June of 1977. University Professor Edwin O. Reischauer and John K. Fairbank '29, Higginson Professor of History, were instrumental in tapping much of the $5.5 million that has come from East Asia so far. Not only are many of the largest Japanese firms such as Nissan, Toyota and Mitsubishi providing significant amounts but individual East Asian industrialists are also supplying funds. A group of private businessmen in Korea, for example, formed the Korean Traders Scholarship Foundation and donated $1 million last summer for a professorship in Modern Korean Economics and Society...