Word: toyotas
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Dates: during 2000-2009
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...models in China last year, it tried mobile-video ads as well as downloadable screen "wallpaper" and ringtones. "The click-through rates were unbelievable," says BMW marketing manager Alan Yang. "It's the most effective brand-building tool we've tried." To promote its bB minivan in Japan, Toyota offered concert tickets to those who took snapshots of the vehicle with camera phones. For the World Cup, Adidas fielded a game that allowed players to pimp digital sneakers on their handsets...
...green game but don't really play one. Ford Motor Co. made a big show of performing a $2 billion environmental overhaul of its River Rouge factory in Dearborn, Mich., but still turns out SUVs like the elephantine Expedition, which gets a puny 14 m.p.g. in city driving. Toyota, famous for its hybrid Prius, has nonetheless joined the U.S. Big Three in lobbying Washington against stricter fuel standards...
Tribe, who has called Obama “a political and rhetorical genius,” pulled up to Wilkins’ house in a red Toyota Prius just before 7 p.m. The law professor then proceeded to park illegally, facing the wrong way on a one-way street...
...That helps to explain why, for example, Japan's stock index took such a hit on Feb. 28 after approaching a seven-year high earlier in the week. Toyota, Sony et al would surely feel it if a slowdown in the U.S. proves sharper than expected. But will it? On the same day that the dismal durable-goods number came out, a monthly survey of U.S. consumer confidence rose unexpectedly, and so did the latest figures for existing U.S. home sales. In other words, a painful U.S. slowdown is not, by any means, a given. And for those...
...That helps to explain why, for example, Japan's stock index took such a hit on Feb. 28 after approaching a seven-year high earlier in the week. Toyota, Sony et al would surely feel it if a slowdown in the U.S. proves sharper than expected. But will it? On the same day that the dismal durable goods number came out, a monthly survey of U.S. consumer confidence rose unexpectedly, and so did the latest figures for existing U.S. home sales. In other words, a painful U.S. slowdown is not, by any means, a given. And for those...