Word: toyotas
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Dates: during 2000-2009
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...been drinking, a car will soon take away your keys. Toyota is developing steering-wheel sweat sensors that will detect a driver's blood-alcohol level, then disable the car if necessary...
...1980s, the black-suited gerontocracy still enjoys almost unquestioned influence at home. While you might have heard about the spiky-haired, anime-loving hipsters who are supposedly shaking up Japan, in truth most young people here still dream of joining the ranks of Sony or Canon or Toyota, just like Dad did. And why not? If you work hard enough - which is to say, put in 16-hour days for 30 years or so - you too could earn a place among the elite, eating fugu on the company dime. Being a salaryman is good, but being a salarymaster is better...
...Ironically, the carmaker at the forefront of hybrid technology, Toyota, was more keen on talking about its new full-size pickup, Tundra. The truck is launching next month and Toyota used its press conference to unveil the massive four-door CrewMax version, touting the vehicle's payload, towing capacity and other manly features (like really big brakes). In the evening, Toyota unveiled a hybrid concept sports car, FT-HS, a sculpted angular beauty with a scalloped hood and retractable roof panel. Considering the Tundra extravaganza, however, it seemed like an afterthought...
...Monday Toyota's Lexus division also moved into the fast lane, introducing a high-performance model, the IS-F Sedan, and a redesigned concept sports car, the LF-A. The F Badge will define a new generation of Lexus high-performance models and the specs look impressive: Lexus says the IS-F Sedan, due next year, will sport a 5-Lt. V-8 engine, producing more than 400 horsepower. It's more evidence that even as the Big Three try to follow its lead into green technology, Toyota has no intention of simply building eco-friendly cars - not when there...
...Even Toyota has seen the average fuel economy of its vehicles decline as it pursued the U.S. market with the fuel-hungry trucks and SUVs that Americans demand. Although public concern over climate change seemed to crystallize this past year, it hasn't been fully reflected in our buying decisions. We're green hypocrites, according to Joel Makower, executive editor of GreenBiz.com "Consumers remain depressingly ignorant about the environmental impact of what they do," he says. "They find no irony in getting into their SUVs to drive a few miles and buy recycled toilet paper." In other words, American consumers...