Word: toyotas
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...Sonata offers a lower-priced alternative to Toyota's Camry or Honda's Accord, Hyundai's sales reached 419,000 cars last year, up 360% since 1998. In Europe, sales spurted 21% in 2004. In India, Hyundai's 17% share of the passenger-car market made it the largest foreign automaker in 2004 and the second biggest car company overall behind Maruti, a Suzuki subsidiary. Hyundai is beating competitors by modifying its small cars with ingenious features designed for Indian customers, like elevated rooflines to provide more headroom for turban-wearing motorists...
...automotive data company. In fact, with a compounded annual revenue growth of 20% over the past five years, Hyundai has been the world's fastest-growing major automaker since 1999, according to Lehman Bros. Hyundai is "putting pressure on everybody," says Rob Hinchliffe, an auto analyst at UBS. Even Toyota vice chairman Fujio Cho last year acknowledged the blur that is getting bigger in his rearview mirror: "Hyundai has quality and prices that have caught customers' attention, not to mention ours...
...would be too easy, though, to dismiss the 500-m.p.g. movement as all hype and hope. After all, not long ago, hybrids like the Toyota Prius sounded like a laughable idea. These days they are being snapped up by consumers more than willing to pay a premium. So before this pipe dream is summarily cast aside, it's worth exploring. Could it be that the motley coalition of tree huggers and hawks is on to something...
...Toyota isn't exactly jumping on the bandwagon. "Customers," says Ed LaRocque, Toyota's national manager of advanced technology, "are not telling us plug-in hybrids are something they'd like to see at no cost, let alone what we estimate would be an additional $15,000." Other car companies, including Ford and General Motors, seem to feel the same way. But DaimlerChrysler sees the field differently. It has spent millions to modify a handful of gas and diesel-powered Mercedes Sprinter vans into plug-ins, which will be tested as early as this fall by commercial partners...
Kiwi advertising guru Howard Greive is on the phone from Wellington. He's not talking about the Toyota HiLux ute, whose award-winning "bugger" campaign he helped create, but about the higher echelons of the international art world. And, more specifically, that celestial plane where, every two years, they come to worship: the Venice Biennale. "Have you seen that little QuickTime?" he asks. "I must send it to you." Within seconds, the short movie teaser for New Zealand's Biennale party on June 8 is zipping across the Tasman. Fashioned by Greive and vodka sponsor 42 Below, the clip uses...