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...damage done to Toyota by its recall of more than 5.3 million autos is accumulating: U.S. sales dropped 16% in January, and the company's stock surrendered $21 billion of value in a single week. The U.S. Department of Transportation (DOT) threatened the company with fines for being slow to react to the problems--a pair of faults that can cause sudden, dangerous acceleration--even though the DOT has been criticized for the same reason. Lawyers, who are never slow to react, are swarming. One class action alleges that jammed accelerators on Toyotas have caused 16 deaths and 243 injuries...

Author: /time Magazine | Title: Spotlight: Toyota's Recall | 2/15/2010 | See Source »

...Lentz, who defended Toyota recently at the Detroit Auto Show, said that while the recall is embarrassing, "it doesn't necessarily mean we've lost our edge on quality." It's way too early, he insists, to tell what kind of impact the multiple recalls will have on Toyota's sales...

Author: /time Magazine | Title: Behind the Troubles at Toyota | 2/11/2010 | See Source »

...early to say that consumers have not seen the last of massive, worldwide recalls of cars - in part because car companies have adopted the Toyota approach. Ford's new and highly praised strategy is to build "world cars" the way Toyota does, reducing the cost of manufacturing by making sure that more of its models share common parts on a relatively small number of platforms, built at plants around the world. That sounds like the epitome of manufacturing efficiency in our globalized economies. But it also explains why the brakes that caused the Prius' recall are found on Toyota...

Author: /time Magazine | Title: Behind the Troubles at Toyota | 2/11/2010 | See Source »

...those people who sit around rooting for product recalls. That's because those people don't exist. But I got excited when Toyota recalled the 2010 Prius. It's not that I dislike the Prius. My lovely wife Cassandra has one, and it is an excellent vehicle. Except for its need to constantly tell you how excellent it is. There's a screen in the center of the dashboard with an animation that shows how much energy the car is recycling as you drive it. If one of your employees were really efficient but throughout the day kept standing...

Author: /time Magazine | Title: Joel Stein: My Prius Problem | 2/11/2010 | See Source »

...problem is that I can't rub this in, because she won't acknowledge it. I forward her every article about the car's problems, but she keeps saying, "It's fine!" as if this were some kind of Salem witch trial for liberals. Even though Toyota's website says to immediately remove the driver's-side floor mat because the accelerator can get stuck, she won't do it. In a car we drive our baby in. This is a woman who won't give our son nonorganic blueberries...

Author: /time Magazine | Title: Joel Stein: My Prius Problem | 2/11/2010 | See Source »

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