Word: toyotas
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...living-room-on-wheels tradition of Cadillacs and Lincolns that once defined upper-middle-class status. Today's luxury buyers, guided by the Information Age, are less extravagant, more practical and technologically sharper. "The status symbol used to be 'I've got money,'" says Jim Press, general manager of Toyota Motor Sales USA. "But here in the late 1990s, it's 'I've got good taste.' The days of conspicuous consumption are gone...
Phillips and a visitor have been traversing a short, paved forest trail near the Stillaguamish River. She stands up from her battered wheelchair, folds it and tosses it through the hatch of her hard-used Toyota. She was a skilled, passionate mountain climber until she was 40. Then that part of her life slammed shut. A painful condition called fybromyalgia set in, limited her walking to a few yards and turned her sharply focused energy toward forest activism...
BEST-SELLING AUTO Toyota Camry (421,684 manufactured) PRICE $20,218 WORK REQUIRED TO BUY IT 6 MONTHS
...accident that our list is almost entirely American. It does include Sony's Akio Morita, and it arguably could include a handful of other leaders from abroad, notably Japan's Soichiro Honda and Eiji Toyoda (Toyota), Italy's Giovanni Agnelli (Fiat) and Australia's Rupert Murdoch (now a U.S. citizen). But if the 20th century was, as Luce also said, the American Century, it was largely because our system, espousing freedom of markets and freedom of the individual, rewarding talent instead of class and pedigree, bred a group of leaders whose single-minded fixation on getting rich--and creating great...
...TOYOTA CORONA This was the forerunner of the Corolla, which has become one of the best-selling cars ever. Its durability and economy made it the first Toyota popular with Americans...