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...company does put workers inside what Olson bluntly calls the "Toyota vise." He describes his Japanese employer as "an immensely stubborn, universally tenacious company. There's this hatred of waste, and [you're] continually driving to get more for less. You're never happy. You're never allowed to be satisfied. Attacks and setbacks are only used as learning exercises...

Author: /time Magazine | Title: TOYOTA ROAD USA | 10/7/1996 | See Source »

...Toyota's relentless cost engineering creates efficiencies that Detroit can chase but not match. Its philosophy of continuous improvement--rethinking the thousands of steps that go into building each model-- allows Toyota to constantly trim material costs and production time. The company lowered the base price of its 1997 Camry by 4%, for example, after taking steps that included streamlining the front-bumper assembly from 20 parts to 13 and reducing the number of steel body fasteners from 53 to 15. Such improvements enable Toyota to assemble a car in 21 hours, vs. 25 for Ford, 27 for Chrysler...

Author: /time Magazine | Title: TOYOTA ROAD USA | 10/7/1996 | See Source »

...Toyota remains un-American, at least as far as the auto industry is concerned, in one key aspect: it is a nonunion shop, a status that is also subject to intense discussion in local communities. Roger Myers, a county commissioner in Indiana who helped bring Toyota to Princeton, was a longtime executive of the United Mine Workers union and sees the new truck plant as a fertile ground for labor organizers. "I know the jobs have to be there before the union is there," Myers says, "but this is still a union community. I think there will be an attempt...

Author: /time Magazine | Title: TOYOTA ROAD USA | 10/7/1996 | See Source »

...within Toyota, executives have been hotly debating whether to bring even more manufacturing to the U.S. from Japan. The most ambitious planners foresee spinning off Toyota's U.S. operations into a new American company, with its headquarters in a city like Chicago and its own listing on the New York Stock Exchange. Says Gieszl: "We're not content with current levels. It's conceivable that we could become the third largest automaker...

Author: /time Magazine | Title: TOYOTA ROAD USA | 10/7/1996 | See Source »

That will take some doing: Chrysler builds roughly twice as many vehicles in the U.S. as Toyota does. But such talk-- as well as the prospect of precious, high-paying jobs--is music to the ears of town fathers and mothers in the hamlets along I-64. They'd surely welcome the opportunity to be the next stop on Toyota Road...

Author: /time Magazine | Title: TOYOTA ROAD USA | 10/7/1996 | See Source »

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