Word: toyotas
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...California design shops do seem blessedly free of the factory-like organization that prevails in Detroit and elsewhere. Designer Alberto Palma, 27, interned at General Motors in Detroit before coming to work for Toyota in Newport Beach. He found the GM experience "kind of stuffy. Everyone was divided into units for different aspects of design. Here we can sit down and talk about a project from ground up." Jack Stavana, Mazda's director of product planning and research who masterminded the marketing of the Miata, agrees. "Frankly," says Stavana, who worked for Chrysler for five years, "I needed...
...Older Japanese need all the help they can get to break their stubborn devotion to work, a legacy of the postwar struggle to rebuild the economy. For younger people, untouched by those hard times, taking time off is easier. Yoshiko Murata, 23, who works in public affairs at Toyota, last year took four vacation trips, two each to Europe and Hawaii. Last May she went to Bali and loved it. "My friends and I were reluctant to leave," recalls Murata, "but we said, 'Let's work hard so we can come back again.' " Her boss, Kimiaki Kuroki, 42, has taken...
Retired auto executives say the darnedest things. In his forthcoming book, A Better Idea, former Ford chief DONALD PETERSEN writes that his company's quality improvements during the '80s failed to put the automaker ahead of the Japanese. "Right now, I rate Toyota the best, followed by Honda, and Mazda does a great...
...such thing as a private sector in Japan. Either that or there is nothing but the private sector. For years Japan Inc. has had a one- dimensional foreign policy: what's good for Japanese exports is good for Japan. Since there were many times more customers for Toyota and Nippon Steel in the Arab and Islamic worlds than in Israel, Japan abided by the boycott...
That's begun to change. In April, Toyota announced it would sell cars directly to Israel. Nissan and Mazda are expected to follow. For the first time, Japan is adding a representative of the powerful Ministry of International Trade and Industry to the staff of its embassy in Israel. El Al is being allowed to open service between Tel Aviv and Tokyo (via Moscow...