Word: toyotas
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...habits, of course, die hard. Even bargain hunters can get carried away when confronted with tempting prices. And many shoppers still rationalize luxury purchases as investments. In Santa Monica, Calif., the local Lexus dealer cannot keep the $40,000 Toyota sedans in stock. Customers say the car is worth much more than its sticker price. Posh shops on Rodeo Drive in Beverly Hills continue to be packed. But the days of wretched excess have passed for most consumers. Some of the same folks who dropped expensive brand names like credentials last year are impressing their friends by rattling off discount...
American Airlines has launched AAdvantage Extra, a system that allows passengers to exchange their unused mileage credits for discounts on everything from diamond jewelry to inflatable catamarans. Passengers who have flown at least 20,000 miles receive a catalog listing available rebates when they buy such items as a Toyota Tercel ($400 off for 20,000 miles) or a full- length lynx fur coat ($15,000 for 120,000 miles). Still, some travel- industry experts consider the barter system overly complex and many of the rebates less than breathtaking...
...piquing interest is not always the same as sparking sales. During the last two months of 1989, Infiniti dealers in the U.S. sold only 32 cars a day, far short of the 134 sales a day of its archrival, Toyota's new Lexus (base price: $35,000). "On the other hand," quipped comic Jay Leno, "sales of trees and rocks are up over 300%." Now Infiniti's ad agency has released new ads originally scheduled to appear later in the first quarter. Prominently featured: cars...
...crew that just happened to be traveling with emergency workers on the night of Oct. 23. Too gruesome to be broadcast in its entirety, it showed 30-year-old Carol Stuart, her head blasted open, her abdomen bulging, being pulled from the bloodstained front seat of the couple's Toyota...
Days after Stuart left the hospital, he picked up an insurance check for $82,000. He immediately purchased a $22,000 Nissan Maxima, trading in the | bloodied Toyota and paying with a $10,000 cashier's check. Besides the brooch, he purchased a $1,000 pair of diamond earrings at the Ostalkiewicz Diamond Importers. There may have been more insurance money to come, from additional policies on her life...