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...When Toyota unveiled its sleek new line of luxury cars last week at auto shows in Detroit and Los Angeles, nervous company officials stood by with rolls of tape. Their task: to cover up the new product's name, Lexus, if a three-judge appellate panel in New York City barred Toyota from using it. Not until the judges permitted the name to be used, at least through Jan. 30, did the Toyota employees return to wholehearted sales pitches for the stylish car, which will compete in the $20,000-to-$40,000 price range...

Author: /time Magazine | Title: NEW PRODUCTS: Oops, That Name's Taken | 1/16/1989 | See Source »

...ruling was the latest turn in a dispute between Toyota and Ohio-based Mead Data Central, which since 1973 has offered a computerized legal- information service called Lexis. In December a federal judge in Manhattan upheld Mead's complaint that Lexus infringed on the Lexis trademark, and ordered Toyota to drop the name or pay Mead unspecified damages...

Author: /time Magazine | Title: NEW PRODUCTS: Oops, That Name's Taken | 1/16/1989 | See Source »

...Toyota said it will be forced to replace the Lexus name unless the dispute is favorably resolved within 60 days. The Lexus is scheduled to roll into showrooms in September, so any further delay could prevent the new line from being launched at the start of the 1990 model-year...

Author: /time Magazine | Title: NEW PRODUCTS: Oops, That Name's Taken | 1/16/1989 | See Source »

...small convoy of Toyota Landcruisers escorted by armed rebels threads its way over a mountain pass in northern Ethiopia. In the vehicles are members of a European medical team on their way to staff a hospital in territory captured by guerrillas. Thousands of miles away another medical corps travels with a caravan of packhorses through rugged terrain into Afghanistan. There its members will treat victims of the war between the Afghan resistance and the Soviet-backed government. At a headquarters building in Paris, shortwave-radio antennas turn toward Africa. A faraway voice reports that a cholera epidemic has struck refugees...

Author: /time Magazine | Title: Medicine: Operating In Danger Zones | 1/16/1989 | See Source »

...Toyota, points out GM in quick rebuttal, is not as comfortable as it says it is with the U.A.W., because when Toyota opened its own U.S. plant late last year, it avoided the union by choosing a site in Kentucky. Says Furuta, who works in Kentucky: "We need a free hand to choose people. Fifteen percent of our team members here have college degrees. That was true of only 1% in California...

Author: /time Magazine | Title: Fremont, Calif. Hands Across The Workplace | 12/26/1988 | See Source »

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