Word: toyotas
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...murder was the most shocking blow yet to the government of Philippine President Corazon Aquino. After calmly downing hamburgers at a snack stand in a Manila suburb, three young men, armed with .45-cal. pistols and an UZI submachine gun, opened fire on a passing silver-green Toyota Cressida. The hail of gunfire instantly killed the car's driver and fatally wounded his passenger, Local Governments Secretary Jaime Ferrer, 70, a prominent member of Aquino's Cabinet and nemesis of the country's Communist insurgents. The gunmen and two accomplices then roared away into the night...
...Republican-dominated business, he once criticized U.S. policy on Viet Nam during a White House meeting in front of his banking boss and a Cabinet officer. During the Reagan years, according to another account, Reed has driven up to the same prestigious Pennsylvania Avenue address in a humble white Toyota compact. Now the whiz kid once dubbed "the Brat" is steering Citicorp on a radically different course from the one established by his expansion-minded predecessor, Walter Wriston...
...become one of the most futile and foolhardy moves in marketing history, as ridiculous as trying to sell snow to Eskimos or coals to Newcastle. Six years ago BMW, the West German automaker, decided to start a major drive to increase its exports to the land of Honda and Toyota. Walter Sawallisch, director of marketing for BMW Japan, recalls vividly the reaction his company got from industry experts: "When we began, people told us there was no chance at all. They said the Japanese would never buy foreign- made cars...
...sure, Toyota and Nissan have little reason for nervousness. Imports accounted for only 2.2% of the Japanese market last year, and the giant American auto manufacturers were virtually absent. BMW's success, however, has encouraged several foreign carmakers, including Sweden's Saab and Volvo and West Germany's Mercedes-Benz, to push harder in Japan. As a result, car imports to Japan jumped 36% in 1986, to more than...
Richard Shapiro, 28, chief financial officer for a chain of outpatient health centers based in Los Angeles, likes that notion. He began leasing in 1982 with a Toyota Celica and moved up to a Mercedes-Benz, later a BMW and now a 1986 Porsche 944. Shapiro pays only about $450 a month for the Porsche -- considerably less than the $800 a month he figures a conventional auto loan would cost him. Tom and Dede Spencer of Kirkwood, Mo., a suburb of St. Louis, decided to lease their 1987 Dodge Caravan for $367.50 a month. They can spend the money they...