Word: toyotas
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...currency change and past protectionism have spurred the explosive growth of Japanese manufacturing facilities on U.S. soil. Honda and Nissan operate plants in Ohio and Tennessee, respectively, that together produce 560,000 vehicles annually. They will soon be followed by Mazda (Michigan), Toyota (Kentucky) and a joint venture, location to be announced, between Fuji Heavy Industries (Subaru) and Isuzu...
...sign of the changing automotive times is that U.S. companies are collaborating with the Japanese in their new enterprises. This fall, as Toyota starts annual production of 50,000 of its peppy Corolla FX-16 at a joint- venture plant in Fremont, Calif., it is also assembling 200,000 Chevy Novas for GM. Ford, which since 1979 has owned 25% of Mazda, has agreed to buy up to 50% of the output of that company's Michigan plant, to be sold as part of the Mustang series. Chrysler and Mitsubishi have a joint project known as Diamond Star, which will...
What is the No. 1 foreign auto in the U.S.? Since 1975 the titleholder has been Japan's Toyota, but maybe not for much longer. After a dingdong sales battle, auto-industry experts forecast that by year's end, U.S. car buyers will have crowned another best-selling make. The new champion: Honda, a product from a company that little more than a decade ago was more famous for its motorcycles and motor scooters than for its automobiles. The spunky Japanese car manufacturer, which sold only 9,500 cars in the U.S. during its first season in 1971, expects...
Honda's rivals are only beginning to catch up. Nissan began building autos last year in Smyrna, Tenn., and Toyota is constructing a plant in Georgetown, Ky., that will start assembling vehicles in 1988. But Honda is not standing still either. The automaker began building engines at a separate plant near Marysville in July 1985. It is now gearing up a second Marysville assembly line that will increase the factory's U.S. production to 360,000 cars annually...
...Ichi Kangyo. The name does not have the same familiar ring as Toyota, Honda, Sony or Nikon. But Tokyo-based Dai-Ichi Kangyo is a global business enterprise that has, in a sense, become more powerful than all those other Japanese companies combined. According to figures released last week by the American Banker newspaper, Dai-Ichi Kangyo, whose assets reached $207 billion in the first quarter, has just surpassed New York's Citicorp ($176 billion) as the largest banking company in the world...