Word: toyotas
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Pickups have also developed a sporty, no-nonsense image. Larry Burrough, a Los Angeles newspaper editor who owns a four-wheel-drive Toyota, admits he some times feels "kind of strange pulling up to a nice restaurant with Rolls-Royces and Mercedes in the parking lot, and me in the pickup." But, he quickly adds, "nobody seems to mind." Says AMC Chairman Paul Tippett: "People are finding trucks a reasonable and sophisticated alternative to cars." The vehicles are particularly popular in Western states, where they are viewed as a fuel-efficient, inexpensive way to carry skis and surfboards...
...joining Japan's automotive invasion of the U.S. Mazda announced last week that it would start producing cars in Michigan in 1987, bringing to four the number of Japanese automakers manufacturing in the U.S. Honda has a plant in Marysville, Ohio; Nissan has one in Smyrna, Tenn., and Toyota will begin producing cars this month in a venture with General Motors in Fremont, Calif. Mazda plans to construct a $450 million assembly plant near a Ford foundry in Flat Rock, literally in Detroit's backyard...
...meeting by three political aides and Defense Minister General Carlos Eugenio Vides Casanova, who was included as a further gesture of good faith to the guerrillas. As Duarte later told it, the emotional high point of his roughly two-hour trip to the talks came as his red Toyota pulled away from the last army checkpoint, 16 miles south of La Palma. Two officers stepped up to say goodbye. Recalled Duarte: "They said, 'God bless you, and may you bring back peace.' That means I had convinced them of what I was trying...
...wakes up to the sound of his high powered Sanyo alarm. By 8:15 a.m. he's taken a shower and is styling his hair with the latest in Panasonic blow dryer technology. By 8:30 he's on his way to work in his Toyota, and by 9 he's seated comfortably behind his Sony computer...
...Americans can buy. Industry leaders are intent on holding down labor costs to keep their cars competitive with the imports. Says GM Chairman Roger Smith: "Back in the '40s and '50s, the concerns were GM vs. Ford and vs. Chrysler. What happens here now affects GM vs. Toyota, vs. Volkswagen, and vs. everyone else." Ford Chairman Philip Caldwell puts it differently but the message is the same: "It's a global game now. At the end of the day we all have to be competitive. If anyone gets out of line, you have to pay the piper...