Word: toyotas
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...fuel-efficient cars of the future. During that period, they will be hard-pressed to satisfy the demand for small cars, and the gap will be filled by imported autos, especially from Japan. Already, foreign-made cars have captured as much as 30% of the U.S. market, and Toyota and Datsun now rank right behind GM and Ford as the world's largest auto producers. To win buyers back it will take superior products and strong selling techniques. Otherwise there will be a lasting reduction in U.S. auto production, which would have far-reaching implications for the whole...
Detroit now readily admits that in comparison to the Japanese, it has been seriously deficient in the area of "fits and finishes," the production imperfections like badly hung doors and poorly fastened trim. At its Fisher Body plant in Fairfield, Ohio, GM put a Toyota Celica on display alongside an Oldsmobile Omega to let workers see the difference...
...deal with Renault is a forerunner of the worldwide consolidation that is likely to take place in the auto industry during this decade. Last week, for example, Ford confirmed that it was continuing discussions on a deal with Toyota to build cars in the U.S. Some observers predict that mergers among the world's 30 major auto producers will finally result in perhaps only nine superfirms doing business in all parts of the globe. Three of these might be based in the U.S., three in Japan and three in Europe. In addition, there will probably...
They no longer sing the company song before each work shift at Toyota and other Japanese auto plants, but the workers do have 5 to 10 min. of calisthenics and get a briefing on the day's work schedule before plunging spiritedly into their jobs. Japanese autoworkers are imbued with a sense of mission, a sense that doing a good job is important to them, to their union, to their families and to their nation. Worker alienation is almost unheard of, and sabotage is unknown. Coke bottles do not rattle in the doors of Toyotas as they sometimes...
...Alto airport. Halftracks bar the entrance to the capital's San Andres University campus, and rangers in dark berets patrol out side Miraflores military garrison, the headquarters of the army general staff. The main sign of activity at Miraflores is an irregular flow of white Toyota behind without license plates used to transport prisoners rounded up for questioning by armed civilians working for the regime. To Bolivians inquiring worriedly about friends or relatives who have disappeared behind Miraflores' yellow plastered walls, the usual answer is, "We have no prisoners." Foreign observers estimate, however, that at least...