Word: toyotas
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...damage done to Toyota by its recall of more than 5.3 million autos is clearly accumulating: U.S. sales dropped 16% in January, and the company's stock surrendered $21 billion in value in a single week. The latest development is the automaker's admitting to design problems with the brakes in its prized Prius. The Department of Transportation is threatening the company with fines for being slow to react to the problems - a pair of faults that can cause sudden, dangerous acceleration - though the DOT itself is being criticized for the same reason. Lawyers, who are never slow to react...
...analysis by Goldman Sachs suggests that while Ford is expected to gain some market share in the months ahead, Toyota will contribute relatively little. "We continue to view Chrysler and GM as being the largest source of share gains," it states, adding, "We expect a modest gain against foreign brands...
...analysis by Edmunds.com, an online car-shopping service, reaches a similar conclusion. When looking at the most likely alternatives to Toyota's Camry, Corolla and RAV4 - the automaker's three most popular models - Edmunds comes up with six import competitors and just three domestic ones: two Chevies and a Ford. (See the most important cars of all time...
...most likely the biggest beneficiary of Toyota's accelerator recall? Its longtime rival Honda. "We see Honda as being the best positioned across a broad range of vehicles to gain," write analysts from Deutsche Bank. "Honda competes at or near the top of the market in five impacted segments, models which account for 80% of sales...
...look for big gains for Ford, much less General Motors or Chrysler, despite their attempts to woo buyers with special incentive programs. This has all the makings of an Asian-only battle, and Toyota can only stand by and watch as its buyers defect to its Japanese and Korean rivals, with Honda at the head of the pack...