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...Toyota Motor Corp., struggling to contain the damage from the continuing controversy over unintended acceleration in some of its cars, has elected to indefinitely halt sales of eight models, including the Camry, America's best-selling automobile, and the Corolla, the practical compact model on which the Japanese automaker built its reputation for quality and durability. As part of its effort to address sticking accelerators, it will also recall 2.3 million vehicles...

Author: /time Magazine | Title: Toyota's Recall Will Test Customer Loyalty | 1/27/2010 | See Source »

Carmakers call back vehicles for repairs all the time, but Toyota's efforts to address complaints, coming on the heels of its 4.2 million-car recall in November to address similar issues, were described by the automotive website Edmunds.com as unprecedented. "Helping ensure the safety of our customers and restoring confidence in Toyota are very important to our company," says Bob Carter, Toyota's group vice president and general manager. "This action is necessary until a remedy is finalized. We're making every effort to address this situation for our customers as quickly as possible." (See the 50 worst cars...

Author: /time Magazine | Title: Toyota's Recall Will Test Customer Loyalty | 1/27/2010 | See Source »

...Toyota officials note that since the fall, the company has been conducting an exhaustive review of factors that might have contributed to the growing number of unintended-acceleration cases filed with the National Highway Traffic Safety Administration. Pinning down the cause of unintended acceleration is extremely difficult, automotive-engineering experts say, because laboratory tests may not be able to replicate unusual situations that arise in real-world driving...

Author: /time Magazine | Title: Toyota's Recall Will Test Customer Loyalty | 1/27/2010 | See Source »

Some analysts compared Toyota's decision to suspend sales of several popular models to Johnson & Johnson's 1982 decision to sweep packages of Tylenol off shelves after some were found to have been criminally tainted with poison after being shipped to stores. Tylenol's market share plunged from 35% to 8%, but it soon recovered, and J&J was applauded for its quick response. But a recall in the car business, with its five-figure price tags, independent dealers, layers of financing and intense competition, is more complex than a packaged-medicine recall. (See the most exciting cars...

Author: /time Magazine | Title: Toyota's Recall Will Test Customer Loyalty | 1/27/2010 | See Source »

...halt to sales is forcing Toyota to suspend production at five plants, idling more than 20,000 workers and leaving 1,200 Toyota dealers sitting with roughly 250,000 unsold - and for now, unsalable - vehicles worth nearly $50 billion. Jesse Toprak, an analyst with TrueCar.com, says Toyota will probably have to help the dealers finance the inventory as the sales freeze continues...

Author: /time Magazine | Title: Toyota's Recall Will Test Customer Loyalty | 1/27/2010 | See Source »

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