Word: toyotas
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...leading car maker, and in China, where it is ahead of the pack despite intense pressure from GM. Interestingly, the German car maker's weak position in the U.S. market, the world's largest, has turned out to be a blessing in disguise during this crisis. Toyota has been hit hard by falling sales in the U.S. and is closing a manufacturing plant in California, the first closure ever for the world's largest car maker. VW, meantime, is using the downturn to refocus its American efforts. It knows the U.S. market is key to any manufacturer with global ambitions...
...than 10 million units annually - the lowest level in more than three decades - there is still a mountain of inventory sitting with dealers around the U.S. despite deep cuts in production, not only by the bankrupt General Motors Corp. and Chrysler Group LLC, but also by companies such as Toyota, Ford and Nissan. (See the 50 worst cars of all time...
Yoshimi Inaba, the new head of Toyota's operations in the U.S., says the company's inventories have dropped to manageable levels (estimates put it at 47 days). However, the cost has been steep. Toyota's operations in the U.S. are no longer profitable and Toyota overall probably can't make a profit if it's losing money in North America, Inaba has acknowledged. (See the best cars from the 2009 Detroit Auto Show...
...SoCal Edison maintains the largest EV fleet in the country, with some 300 electric vehicles, mostly Toyota RAV4s and trucks. It also operates in Pomona the Electric Vehicle Technical Center, a facility advanced enough to have automakers knocking. Ford's plug-in hybrid Escape SUVs have been tested there, and others, such as Mitsubishi's iMiEV subcompact and Daimler's plug-in hybrid van, are under review. General Motors' much anticipated plug-in hybrid, the Chevy Volt, has been put through its paces in Pomona...
...Terrain are aimed at the broad midmarket where motorists move among sedans, minivans and SUVs. The crossover segment, where vehicles are lighter and more fuel-efficient than traditional SUVs and not as dowdy as minivans, has grown in recent years, but the previous version of Equinox underperformed against Toyota's Highlander, Honda's Pilot and Mazda's CX9. The 2010 Equinox has a better, functional interior, more power and significantly better ride and handling than the old version, but it is an open question whether the improvements are enough to motivate motorists to trade in their Japanese or Korean models...