Word: tp
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Dates: during 2000-2009
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...arrived at Harvard, she was amazed not by the beautiful architecture or brilliant students, but by her bathroom in Thayer. Coming from an underfunded public high school in Milwaukee where toilet paper was scarce, Lam was awestruck by Harvard’s never-ending supply of TP. “I got here and was like, this is incredible!” she jokes...
...bathroom. Which helps explain why this spring a mainstream brand, Scott, started offering toilet paper made with 40% recycled fiber. Switching to such material could make a big difference: the NRDC estimates that if every household in the U.S. replaced just one 500-sheet roll of virgin-fiber TP a year with a roll made from 100% recycled paper, nearly 425,000 trees would be saved annually. (See pictures of the world's most polluted places...
...less than 2% of the U.S. market, while sales of three-ply luxury brands like Cottonelle Ultra and Charmin Ultra Soft shot up 40% in 2008. Compare the U.S. desire for an ever plusher flush with the more austere bathroom habits of Europe and Latin America, where recycled TP makes up about 20% of the at-home market. Recycled material simply can't match the level of comfort that virgin fiber provides - and that U.S. consumers have come to expect. "They won't go for a green product unless you can make it equal to or better than the conventional...
...hard to argue against Greenpeace for taking such a hard line. Yes, recycled TP is not the world's softest, but next time you're on the can, ask yourself whether it's really worth tapping an ancient forest to create the ultimate disposable product...
...often the little things that change your life. For Joanne Goldblum, it was toilet paper. As a social worker in Connecticut, she kept noticing that the families she worked with didn't have any. Eventually a client told her that TP isn't covered by food stamps or any other government-assistance program, so people just improvise. (Fast-food napkins, anyone?) In fact, no hygiene supplies are covered--including diapers...