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...operating in Europe, where the mad cow crisis in the mid-'90s led to the establishment of a comprehensive system of traceability. All pork and beef products sold at the U.K.-based, worldwide megamarket TESCO, for example, have been logged by IdentiGEN and stamped with the IdentiGEN DNA TraceBack seal of approval, as are 75% of beef and pork products sold in Ireland - the seal proves that the meat originated where the supplier says...

Author: /time Magazine | Title: Your Steak — Medium, Rare or Cloned? | 2/17/2008 | See Source »

IdentiGEN's traceback system starts with a small DNA sample taken from an animal carcass while it is still intact. The sample is stored in a computer database, and from that point on, at any step in the distribution process, another sample can be taken from any product to confirm its origins. The entire process costs one half of 1% of the value of the animal, according to Cunningham. If cloned-animal DNA were made publicly available (cloners now keep DNA information proprietary), Cunningham says he could trace a single steak back to an individual cloned steer in less than...

Author: /time Magazine | Title: Your Steak — Medium, Rare or Cloned? | 2/17/2008 | See Source »

IdentiGEN opened its U.S. headquarters and a DNA lab in May 2007 in Lawrence, Kansas. Last October, the company received the official go-ahead from the U.S. Department of Agriculture to launch its DNA TraceBack system and is currently offering it up to American meat producers and retailers. For the record, Cunningham says he would happily enjoy a steak from a cloned steer, but recognizes there's a "general, unscientific feeling that something that's cloned is getting too close to Frankenstein...

Author: /time Magazine | Title: Your Steak — Medium, Rare or Cloned? | 2/17/2008 | See Source »

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