Word: tracee
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Dates: during 2000-2009
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...million. A few years ago, Shimogaki, 57, diversified into garbage incineration and a blueberry-farming operation that has yet to turn a profit. Shimogaki inherited his business from his father, but none of his four children is interested in taking it on. "Times are changing," says Shimogaki, with a trace of resignation. "If we can't change with them, we'll all sink...
...Minsk By Lavinia Greenlaw Reading Minsk is like stumbling on the tribal songs of some as-yet-undocumented Arctic people: "Here, the bedrock is older than life/ on earth. It carries no trace of death,/ no methane or anthracite, nothing to burn." Greenlaw's poems are dreams of travel and longing for home. They have the clarity and purity one associates with cold air - which makes her rare outbursts of joy and heat and light all the more dazzling. Overlord By Jorie Graham "This morning before dawn no stars I try again." In Overlord - the title comes from the Allied...
...last name, as well as some unsettling physical similarities. And our exchange took place in what was—for 18 glorious years—my bedroom. The room and its inhabitant, however, are currently unrecognizable. As I stood surveying the damage, I realized it was total destruction, no trace of the room’s real occupant left among the debris. My clichéd Einstein posters were replaced with haphazardly-hung drawings and finger-paintings. My trophies were relegated to “storage” upstairs. My bookcases were restocked with Dr. Seuss, The Berenstein Bears...
Welcome to the next marketing frontier. For years, Western companies have understood the potential of 1 billion consumers in India, but now they are slowly starting to realize the purchasing power of people in the U.S. who trace their roots to the subcontinent--a group known as desis. MTV India has aired overseas since 1996, but MTV Desi--a channel for Americans of Indian, Pakistani, Bangladeshi, Sri Lankan, Bhutanese and Nepalese descent--is brand new, launching this summer. And MTV isn't alone as it chases desi dollars. South Asian marketing is still in its infancy, but early adopters like...
...distant cousins in order to confirm relations that historical records had already indicated. Was it worth it? "Absolutely. It is like a high-tech Bible entry," says Kerchner, referring to the tradition of recording names and birth dates in family Bibles. Using historical records, he has been able to trace his roots back to Switzerland and Germany in the early 1500s. But Kerchner, 60, says he will not rest until he finds a German ancestral village where he can sit down someday and have a beer--hopefully with a local member of his clan. Having exhausted the paper trail...