Word: traces
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...last name, as well as some unsettling physical similarities. And our exchange took place in what was—for 18 glorious years—my bedroom. The room and its inhabitant, however, are currently unrecognizable. As I stood surveying the damage, I realized it was total destruction, no trace of the room’s real occupant left among the debris. My clichéd Einstein posters were replaced with haphazardly-hung drawings and finger-paintings. My trophies were relegated to “storage” upstairs. My bookcases were restocked with Dr. Seuss, The Berenstein Bears...
Welcome to the next marketing frontier. For years, Western companies have understood the potential of 1 billion consumers in India, but now they are slowly starting to realize the purchasing power of people in the U.S. who trace their roots to the subcontinent--a group known as desis. MTV India has aired overseas since 1996, but MTV Desi--a channel for Americans of Indian, Pakistani, Bangladeshi, Sri Lankan, Bhutanese and Nepalese descent--is brand new, launching this summer. And MTV isn't alone as it chases desi dollars. South Asian marketing is still in its infancy, but early adopters like...
Genetic testing has a special attraction for African Americans because most have no other way to trace their lineage; the slave trade did a thorough job of severing their African roots. Washington-based African Ancestry aims to re-establish these links by telling its customers whether their DNA matches that of any of hundreds of ethnic groups in Africa, from the Hausa in northern Nigeria to the Ashantis in Ghana. For Juanita Thompson, a real estate agent in Arlington, Va., the test had special significance because her mother had been adopted as an infant and her birth family was unknown...
...less controversial aspects of genetic genealogy is its ability to help people fill in gaps in their family tree. Leo Little, a retired engineer in Austin, Texas, had used historical records to trace his lineage back to his great-great-grandfather Thomas Little, who was born in Alabama in 1816. Then, he says, "I hit a brick wall. I knew my Littles were from the South, but there were a lot of Littles from the South, and it was impossible to sort out." After he took a DNA test from Family Tree DNA, he began leading one of the company...
...distant cousins in order to confirm relations that historical records had already indicated. Was it worth it? "Absolutely. It is like a high-tech Bible entry," says Kerchner, referring to the tradition of recording names and birth dates in family Bibles. Using historical records, he has been able to trace his roots back to Switzerland and Germany in the early 1500s. But Kerchner, 60, says he will not rest until he finds a German ancestral village where he can sit down someday and have a beer--hopefully with a local member of his clan. Having exhausted the paper trail...