Word: tracks
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...course, discounts present their own dangers for all sports fighting the recession. Unless the price entices a sufficient amount of extra customers, you lose revenue. And those who do come to the track may expect a lower price in the future. So you risk alienating those fans when you try to boost the bottom line down the road. "It's a slippery slope," says David Carter, executive director of the Sports Business Institute at the University of Southern California. "If the consumer lowers the threshold, it's harder to get back to the true market price. It's a decent...
...full speed ahead in Abu Dhabi, where last month's World Future Energy Summit (WFES) attracted more than 16,000 visitors and companies that ranged from General Motors to modest Chinese solar manufacturers. And with a new Administration in Washington struggling to keep its own ambitious green agenda on track, Abu Dhabi kept the momentum going at WFES by announcing that at least 7% of its electricity would come from renewable sources by 2020, up from nothing today. Nor, said Masdar officials, would the recession have a major impact on the emirate's plans, announced last year, to invest...
...Facebook is about finding people you've lost track of. And, son, we've lost track of more people than you've ever met. Remember who you went to prom with junior year? See, we don't. We've gone through multiple schools, jobs and marriages. Each one of those came with a complete cast of characters, most of whom we have forgotten existed. But Facebook never forgets. (See the best social-networking applications...
Consider our recent track record. Last July, Congress passed a bill to help the housing market. In an effort to churn demand and stabilize home prices, the bill created a $7,500 tax break for first-time home buyers. It also created a program to prevent foreclosures. Unfortunately, no major lenders signed up. Bottom line: only 25 loans have been rewritten...
That world has become so complex that Houser and his team have to use diagramming software to keep its various components straight. "It's an absolute bastard, because you're trying to track 50 characters," he says. "And the thing that makes it more complicated than, say, a TV show or a novel is that you as the player have choice. You can always do any of five or six things at once." Imagine Victor Hugo trying to write Les Misérables with Jean Valjean under the reader's control and you'll get some idea of what Houser...