Word: tracks
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Advertisers are increasingly eager to focus campaigns around search ads. Panama gives them a new, cleanly designed online spot where they can plan, track and change ad campaigns in progress. It may help improve Yahoo!'s return on investment in that arena because it gives advertisers more leeway in targeting specific geographic areas. A pizza-shop owner can pinpoint his pitch to local diners who search for pepperoni, for instance. "Geo-targeting is huge," says Neisser. The company is also adding a mobile search tool that will eventually extend Panama's reach to cell phones. The new services should help...
...Then sent to a utility The output is sold to a power company, where it is mixed with electricity from other sources. To keep track of it, a REC is issued for each megawatt of renewable energy a utility purchases...
...center of Sofia brims with Old Country attractions--the changing of the presidential guard, streets made from yellow bricks gifted by Austrian Emperor Franz Joseph I--but the city of 1.2 million is compact enough for visitors to venture to locales off the beaten track, like the communist monument turned skate park in Borisova Gradina and the Ladies' Market, where average-income Sofians do their shopping. The marketplace of storefronts and open-air kiosks sells everything from clementines to wallpaper to negligees to banitsa, a flaky pastry stuffed with the feta-like "white cheese" used in many Bulgarian dishes...
Although you wouldn't know it listening the bellicose rhetoric of President Mahmoud Ahmadinejad, Iran's leadership has the jitters. While the President this week stayed on message, proclaiming that "our nation is swiftly on track to becoming a superpower," anxiety over the possibility of a military confrontation with the U.S. in Iraq and further damage to Iran's international position has the country's leaders locked in sober, closed-door consultations. And Tehran's most influential businessmen are again debating whether to transfer their assets abroad. Says political analyst Saeed Laylaz: "At the highest levels of the regime...
...United States university is already reacting to the news from across the border.The provost of Texas Christian University, which shares a joint-degree program with UDLA, said that TCU is reconsidering its ties with UDLA.Meanwhile, despite UDLA’s assertion that the paper will be back on track soon, several staff members said they would not work for the paper while it remains under administrative control.“Why would anyone work for a paper that doesn’t cover what’s actually happening?” Zepeza said.—Staff writer Marie...