Word: traction
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Dates: during 1970-1979
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After choosing a width for your skis, the second and a more difficult decision lies in choosing between three alternative ski bottoms. The first option is a pair of inlaid Mohair strips which allow you to glide forwards but provide traction when you push off on one ski to slide forward on the other. This is the first commercial waxless ski and is America's improvement on tying seal skins to the bottom of each...
Honed over more than a decade of public life, the Reagan speech is no Gettysburg Address, but it lights up the audience. Sample warm-up joke: A man in traction in a hospital pays no attention to the visitor bending anxiously over him. Finally, the patient opens his eyes and explains in a discreet Irish brogue that he kept silent because he wanted to savor the moment: "It's been six months here since I've had a drink, and your breath is like the rain from heaven...
...pull the snow-tire market out of its skid, all four major tire manufacturers (Goodyear, B.F. Goodrich, Uniroyal and Firestone) are now promoting new nonstudded winter radial tires. They are made of soft, "sticky" chemical compounds that remain pliable at low temperatures and, according to manufacturers, provide superior traction on ice-and snow-covered roads. In general, they cost slightly more (between $60 and $100 each) than hard-compound radials, but they may not last as long...
...tires as original equipment. GM now is giving many drivers of its cars the idea that they do not need snow tires at all. GM claims that the TPC-Spec steel-belted radial tires that are now attached to all newly built GM cars "are designed for year-round traction performance." Tests conducted by GM indicate that on loose or soft-packed snow, the radials provide 73% to 96% as much driving traction as snow tires; on hard-packed snow they perform just as well. Indeed, in Idaho, Texas, Oklahoma and New York City, the GM TPC-Spec radial qualifies...
...seek in other ways to get across the message that motorists still need snow tires to get around in the heaviest snows and on ice. Goodyear, for example, is passing around to editors a release, written like a news story that gingerly notes "there is no mention of ice traction in the GM declaration." Also, the release politely points out that-according to a survey by the Tire Industry Safety Council-mail carriers and highway patrols in many states are still equipping their vehicles with winter tires, no matter what they use before and after the winter...