Word: tractional
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...Democrats insist Angelides can get traction fast by hammering Schwarzenegger as a political schizophrenic who has opportunistically morphed from moderate reformer during his first campaign to a conservative extremist while pushing his special-election initiatives last year and now to centrist consensus builder as he seeks a second term. They are applauding an Angelides 30-second spot launched a few days ago attacking the Governor for being "a Republican pretending to be something...
Together they find that the key to creating traction is to take your idea, whatever it may be, and present it as a Simple, Unexpected, Concrete, Credible, Emotional Story. "We were a little embarrassed when it turned out that we could summarize it with SUCCESS," quips Chip. Breathe easy: the hokeyness quickly passes...
...sectarian conflict after Nov. 7? For one thing, most of Bush's legislative agenda could be bound for gridlock. White House officials still talk hopefully of expanding Bush's No Child Left Behind education legislation. Other issues for which they argue they could get some kind of bipartisan traction include moving toward energy independence, lowering health-care costs and measures to fight terrorism. Bush's advisers even talk of enlisting Democrats for some grand push for entitlement reform, although anything like Bush's disastrous effort to add private accounts to Social Security would seem out of the question, given...
...Clean tech is gaining traction. In the first half of this year it has attracted $1.4 billion in venture funding, almost twice the amount invested in the first half of 2005, according to the CleanTech Venture Network, an industry-watcher. In May, NASDAQ launched its Clean Edge U.S. Index to follow 47 publicly traded clean-energy stocks. Institutional investors are finally catching on, too. Investment banks, hedge funds and state pension funds like CalPERS (the California Public Employees' Retirement System), which has put $700 million toward renewable energy technologies, have helped make clean energy tech's fastest-growing sector...
According to Shapiro, his company will continue answering the phones with “Gnomon Copy” for the next couple of months while the name-change gains traction...