Word: tractor
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...converted Greece from a country that annually imported $5,000,000 worth of rice to a nation that exported $5,000,000 worth-on an initial U.S. investment of $43,000. Other Point Four schemes trained a Greek agricultural staff to teach 8.000 villages such basic matters as tractor maintenance and cheese making, instructed technicians to operate a new electrical power system, reorganized an archaic police force along modern lines...
...Argus Corp. Ltd.. an aggressive Canadian investment trust. Argus, after getting a controlling interest in the company, put in as president Albert A. Thornbrough. a onetime farm boy from Kansas who was one of the assets Massey acquired when it merged with British Inventor Harry Ferguson's tractor company in 1953. Thornbrough promptly set the company on a new course. North American farms, he reasoned, were now so heavily mechanized that they must be considered a "mature" market. The real growth opportunity lay in the rest of the world, where agriculture was still heavily dependent on human labor...
...built its own manufacturing organizations around the world. In 1959 M-F took over Perkins. Ltd. of Peterborough, England, a company from which it had been buying 160,000 diesel engines a year. It quickly followed that with the purchase of the Standard Motor Co's tractor factories, in Coventry. England, and in France, then expanded into Italy, South Africa. India and Brazil. Today the company operates 26 factories in nine countries, manufactures 80% of what it sells v. only 25% in 1956. Design has been so meticulously standardized, says Thornbrough, that "we can get an engine from Peterborough...
...result of Thornbrough's accent on overseas markets has been spectacular: Massey-Ferguson is now No. 1 in farm implement sales in Britain, France and Scandinavia and accounts for virtually the entire tractor market in such emerging nations as Ghana, Ceylon and Nigeria. Thornbrough has also revitalized Massey's U.S. distribution system with aggressive new dealers and installed a centralized computer control system to keep track of spare parts across the continent. M-F has climbed from seventh place in North American implement sales in 1957 to third (after Deere & Co. and International Harvester) today...
...said he'd been thinking about a tractor and said he thought he could get one in a trade for a barn of oats we had. I told him to go ahead and try. He went off and came back with a tractor." How to Succeed. Billie Sol started out in farming, and he prospered at it. By the time he was 28 he was doing so well as a cotton farmer that the U.S. Junior Chamber of Commerce named him one of the U.S.'s ten outstanding young men of 1953. Billie Sol traveled to Seattle...