Word: tractor
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Last summer Chicago's mammoth International Harvester Co., No. i U. S. farm implement manufacturer, belatedly entered the booming small-implement market with a new, light tractor selling at $515, or $225 cheaper than any previous International model. Fortnight ago it caught up with the sensationally successful market in small combines (which harvest and thresh crops in a single operation as they move through fields) by introducing a 4-ft. model priced at $405-cheapest in the U. S. save for Allis-Chalmers' 40-in., $340 combine which opened up the small-combine field five years...
...excavation contracts. His backers advised him to give up contracting, concentrate on manufacturing his dirt-moving machinery. He did. Three years later his profits had jumped 1,026% to $586,378 and he had put up another plant in Peoria, Ill., to be near big Caterpillar Tractor Co. which powered his machinery...
...Welsh Tractor Driver John Sims, quoting James Russell Lowell...
...boomed to over 45%. Reason: as late as 1938 Harvester's cheapest model was selling at $850, Allis-Chalmers' at $625 (last year Allis introduced another at $345). During the 1938 recession (when the rest of the industry raised prices) Allis-Chalmers introduced a $495 tractor, priced $200 under the market, which turned out to be no mean factor in raising it's first-half 1938 farm implement sales 10% over the boom first half of 1937 while competitors were...
Last summer International Harvester-whose yearly sales of farm implements and trucks in the U. S. average $168,000,000, four times as much as all divisions of Allis-Chalmers-belatedly went out to meet this competition, introduced a new tractor selling at $515. $225 cheaper than any previous International model, only $20 above Allis-Chalmers' small unit. Last week, International Harvester extended its counteroffensive to combines, announced that besides its $725 six-footer, it would now build a four-footer to compete with Allis-Chalmers' $345 42-inch machine. Meanwhile, farm implementing's newest-comer, Henry...