Word: tractorized
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Dates: during 1950-1959
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Helicopters & Nudists. Though he is far from making the annual $420,000 needed to keep Woburn up, the duke plans a motel and trailer park, will stage a tractor race with the Marquess of Bath in July, will even entertain a convention of nudists in August ("Well, why not?"). For those who call such antics undignified, the duke has only scorn: "Try to sell your dignity to a pawnbroker and see how much you get." Besides, he says with a self-satisfied smile, "the people who have been so bloody nasty in the past are now beginning to copy...
...Communism. It is remarkable that she returned to the "dirty" free world after her visit to Red China. Intellectuals of De Beauvoir's school of thought should return to the "lands of enchantment" where Marx is read instead of the Bible and love is superseded by a tractor...
...meat, milk and butter, his program for abolishing tractor stations, his scheme to build a chemical industry to make better clothes for consumers? Weren't those new ideas...
...enclaves, which the 105 bosses have tried to remake into self-contained little kingdoms. Plants dependent on outside supplies found them hard to get. In Tashkent, for example, the Voroshilov farm machinery works had to lay off workers for two months when shipments of vital castings from the Stalingrad tractor works failed to appear. Last week the Presidium of the Supreme Soviet, worried by a "chain reaction" that is growing "like an avalanche." published a decree imposing fines and jail terms up to three years for "parochial" administrators who unpatriotically lag on delivery to other districts...
Case's success stems from more than the upturn in farm income. It comes from the razzle-dazzle sales tactics of its President Rojtman, 40. Rojtman, who merged his American Tractor Corp. with Case in January 1957, demonstrated his sales flair last fall with a $1,000,000 circus. He airlifted nearly 4,000 farmers and dealers to Phoenix, Ariz, to unveil the "1960 Case-O-Matic Line," lashed his tractors stern to stern with competitors' models to show how they could outpull them. All told, Rojtman wrote up $164 million in orders, signed up 300 new dealers...