Word: tractorized
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Young Henry Ford gave a big business lunch last week. The lunch was alfresco, at his onetime summer home at Deer Lake Farms, near Detroit. Under tents, Young Henry and 300 guests quaffed beer and cocktails, munched cold meats and salad, buffet-style, then watched a new Ford tractor plow the hard clay of the field outside. Said Young Henry, introducing his latest product: "Since the days of my grandfather ... we have always had one foot in the soil, and one foot in industry. We will continue that policy...
...foot which Young Henry put in the soil last week also came down hard on the neck of an angular Irish inventor named Harry Ferguson. In 1939, Ferguson, who had perfected a hydraulic lift device to keep tractors from turning over when the plow hit obstructions, became old Henry Ford's "only partner." Ford had stopped making his Fordson tractor in the '20s when it lost money. But for Ferguson, Ford made 306,181 tractors, this time with the Ferguson lift. They were sold exclusively by Ferguson, Inc., which relied heavily on Ford dealers...
...zoos, each has its points of superiority. The Bronx's is the biggest anywhere. Little, open-air tractor trains, salvaged from the 1939 World's Fair, help visitors get around its spacious preserve. The Bronx has the greatest variety of species, and some of the greatest oddities. Its bongo, a reddish antelope with white rings around its middle, is the only one in captivity. Its okapi, built like a giraffe in front and a zebra behind, is the only one in the U.S. This spring the Bronx made a big splash with the importation of three duck-billed...
Last week, standing firmly on good Midwestern earth, an American farmer viewed the world beyond the flat horizon. He had just finished three days' work, at an average of 16 hours a day, plowing and planting corn; he had even rigged up lights on his tractor so he could work nights, getting his crops in the ground. He considered the Marshall Plan they were discussing over there in Paris, and said...
...great revolutionist in production methods and a drive was on to "Fordize" Russian plants. Workers were exhorted to "Do it the Ford way, it is the best way." His name was better known than Stalin's at the time. Villages held festivals in honor of the Fordson tractor. Wrote Leon Trotsky: "The most popular word among our forward-looking peasantry is Fordson. The peasant speaks of the Fordzonishko (dear little Fordson) gently and lovingly...