Word: tracts
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...colonialist can take issue with a neo-imperialist, I should like to register my disagreement with Raymond Vernon's critique of Richard Hyland's CRIMSON tract on the Center for International Affairs. Hyland's technique was not, as Vernon alleged, a replica of McCarthyism. It was far more subtle and sophisticated-like a quality TV commercial...
...clear from the beginning. As in much advertising, there is a testimonial, a laboratory report by an unbiased observer, and ad-man, lab-man who drops the role of impartial analyst to lead the NAC "tour of the zoo" while testing his product. And like the media, the tract appeals to a valued life-style-in this case, a morally superior one. The reporter is even strata-spherically above accepting the University's blood-stained brownies. And consider the drama. The identification of the enemy, for instance: clear-cut, as in a cowboy movie. Or the puffing about being...
McHarg's plan for the unspoiled area just northwest of Baltimore was even more impressive. With 44,500 acres of farms and country estates, the area was a natural target for tract developers and subdividers. Even so, McHarg turned "progress" from sprawl to beauty: his plan concentrated all developments on hills and plateaus, leaving the valleys open forever. Endorsed by landowners and the city, the scheme opens the area to 83,000 new residents by 1990 -without helter-skelter destruction of the rolling countryside. Going on from there, McHarg's firm recently completed another enlightened development plan...
Right now, Whitingham Farms is merely a 2,096-acre tract of hilly countryside in Windham County in the extreme southeastern corner of Vermont. There is little to be amazed about-except the beauty of the area. The air is clean and fresh; the lakes and streams are full of trout and bass. A sharp-eyed visitor might glimpse deer flashing through the woods, or a fox, raccoon, bobcat or woodchuck. Man's hand has not yet transformed the landscape. Just three of a projected 1,735 houses have been built, and most of the promised amenities are visible...
...from Williamsburg. He sought out his old friend Win Rockefeller and assured him that the brewery would in no way dilute Williamsburg's colonial flavor. Rockefeller agreed, and said that he would not mind a bit if the plant were even closer -say, on a 2,500-acre tract that the corporation owned within musket shot of the restored city. Soon after, Busch discovered that the soil at Newport News would not support a brewery, and he took Rockefeller up on his offer...