Word: trade
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Dates: during 1990-1999
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Adams estimates that about one third of total sales comes from trade books, while textbooks, reference books and scholarly monographs make up the majority of the remainder...
...University is our middle name," Adams says. "The publishing philosophy is to do a certain number of worthy academic books that are saleable to the trade, but our mission is to publish good works of scholarship...
Beyond university presses' focus on trade books, a recent article in the Chronicle of Higher Education, the weekly publication of the nation's colleges and universities claims that the size of scholarly work is shrinking...
Paul M. Adams, marketing director at HUP, estimates that the press prints twice the number of trade books today than it did when he started working...
Gita Manaktala, promotion and publicity manager for MIT Press, says that trade books aren't the only financial lifesaver for university presses...