Word: traded
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Dates: during 1960-1969
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...four distrust the ambitious younger leaders, at whom they recently struck a blow by removing Aleksandr Shelepin, 49, an ex-head of the secret police, from his job as Deputy Premier and Party Secretary and demoting him to an obscure and less powerful post as head of the Russian trade unions. Shelepin had surrounded himself with a group of former Komsomol (youth league) officials who are hawkish in foreign policy, favor strict control of the intellectuals and are known as "metal eaters" because they stress heavy industry rather than consumer goods...
...essays on a wide range of topics that he has written over the years for his paper. Consequently, Royster is more reconciled to the aberrations of New York than Willie Morris, and gives some good advice: don't give up. A colleague of his, he reports, decided to trade the New York rat race for a Vermont farm. He soon "learned that paradise is an illusion. In the countryside as in the big city, he found adultery, incest, murder, fraud, brutality, stupidity, sloth, greed, hatred and bigotry...
...Korvette's haphazard management was not equal to its ambition of simultaneously upgrading merchandise, adding new services and expanding the New York-based chain into the midwest. To check his chain's decline, Ferkauf last year merged into apparel-making Spartans Industries (which has promised the Federal Trade Commission to sell its own 96 Spartan-Atlantic discount stores) and turned over the reins to Spartans Chairman Charles Bassine...
Until 1958, under the code of the Distilled Spirits Institute, the industry trade organization, women models could not appear in liquor advertising. When the code was eased, Heublein, Inc., pioneered with a bottled-martini ad that included two cocktails on a table, a smiling young matron, and the phrase: "A wife's warmest welcome is well chilled." At first, like the Heublein lady, women could not be shown touching a glass or a bottle. Canadian Club's new approach indicates that women can share both the adventure and the whisky. The most recent Seagram gin ad shows...
Body Like a Grape. For him, the small corner has always been Greece, and recurrently he reached back to it in memory from wherever he went. Today, 67 and in retirement, he lives in a beautiful house behind the Athens stadium. He likes to eat well, drink well, trade ideas with good companions, and idle away an hour with sailors and fishermen at the harbor...